RACE is Social!

What is RACE?

RACE is a practical framework to help manage and improve results from your digital marketing. Ultimately it’s about using best practice web analytics techniques to get more commercial value from investments in digital marketing.

What does RACE stand for?

(Plan) > Reach > Act > Convert > Engage. The RACE mnemonic summarises the key online marketing activities that need to be managed as part of digital marketing. RACE covers the full customer lifecycle or marketing funnel.

Who came up with the model?

RACE is an evolution of the REAN (Reach > Engage > Activate > Nurture) framework for web analytsts originally developed by Xavier Blanc and popularised by Steve Jackson in his book Cult of Analytics.



Interested to learn more about RACE?

Visit  Smart Insights blog for digital strategy resources and free ebooks here

Dr Dave Chaffey is CEO and co-founder of Smart Insights. Later this month he will be discussing current and future digital marketing trends along with his widely used RACE model


#UpYourGame at Red & Yellow with Gravity Ideas

Red & Yellow

Red & Yellow

Friday afternoon; we are leaving early  from work to attend a Red & Yellow workshop about Behavioural Economics, hosted by Gravity Ideas. No big agenda other than taking notes and using the chance to network and have some drinks at the rooftop bar.This time I’m having fun with my digital marketing team.

Last time I had a workshop was …three years ago in Polokwane brought by NYDA. I am so excited!! So what’s in for you? After Friday, I will deliver you a killer blog post covering the event…Just wait. If you can’t wait, please take a peek at my picture gallery or my Instagram. You can also get involved during the event, Everyone at the event will be live tweeting using the hashtag #UpYourGame.

Don’t forget to check #UpYourGame, on Twitter and Instagram

Twitter: @mike2dogz
Instagram: @mike2dogz

Facebook page: Michael MercySocial

Event Details

When: Friday 29 May, at 15h00

Topic: Behavioural Economics

Where:  #UpYourGame online!

Hosted by: Gravity Ideas

Take a sneak peak at the business of Gravity Ideas below

Continue reading