Google has a new logo. A few weeks after the company announced a huge restructuring effort that will split the search, advertising and internet giant into several different organizations, the new Google is showing off a new identity. The iconic four colors and “Google” over a white background remains unchanged, but the font is significantly different, removing the series that have been part of the letters for years.
In a YouTube video introducing the new logo, Google starts off with a tour of its previous designs; this is hardly the first big change Google has made, but this is undoubtedly one of the biggest in years. Google’s been flattening out the logo for a long time, but the font persisted. Now, it’s truly a new era.
What do you think of Google’s new logos? Here what Twitter says
— Nguyen Tuan Anh (@netcell) September 2, 2015
I bet even the search results won't be the same anymore #GoogleNewLogo
— PietreZ (@PietrezHaukongo) September 2, 2015
Must really be getting old. Changes that used to excite me now make me feel uncomfortable. Or it depends on what change? #GoogleNewLogo
— Gian Erik Adao (@gianerikadao) September 2, 2015
— Renuka Thakur (@rayraythakur) September 2, 2015
— Laxmi Chhaya (@lchhaya) September 2, 2015
— Karthikeyan MMR (@KarthikeyanMMR) September 2, 2015
For design enthusiasts who want to dig deep into the process behind how Google created its new logo, the company has posted extensive details on its design blog.