What To Share On Social Media



Your headquarters for content. The place you use to establish your reputation, share your expertise or portfolio, answer questions, talk in your natural voice, and wow your readers.


Your place to post text messages the whole world can see. Use it to share useful information, jokes, timely updates, anecdotes, quotes, inspiration, previews of blog posts, and your stunning personality. Engage in real conversations frequently on Twitter. Use Twitter for research, Twitter chats, and the power of lists (organizing connections into useful categories).


Your place to post everything visual that you want your followers to check out. Even if it’s information and not an image, you can make a beautiful image that goes with the information.


Your platform for connecting with people 25 or older. A great place to share visuals, links to useful information, promotions, and inspiration. Facebook has an…

View original post 158 more words


RACE is Social!

What is RACE?

RACE is a practical framework to help manage and improve results from your digital marketing. Ultimately it’s about using best practice web analytics techniques to get more commercial value from investments in digital marketing.

What does RACE stand for?

(Plan) > Reach > Act > Convert > Engage. The RACE mnemonic summarises the key online marketing activities that need to be managed as part of digital marketing. RACE covers the full customer lifecycle or marketing funnel.

Who came up with the model?

RACE is an evolution of the REAN (Reach > Engage > Activate > Nurture) framework for web analytsts originally developed by Xavier Blanc and popularised by Steve Jackson in his book Cult of Analytics.



Interested to learn more about RACE?

Visit  Smart Insights blog for digital strategy resources and free ebooks here

Dr Dave Chaffey is CEO and co-founder of Smart Insights. Later this month he will be discussing current and future digital marketing trends along with his widely used RACE model

What you have to know about Homonaledi


The largest assemblage of fossil relatives ever discovered in the history of South Africa has been found at the Cradle of Humankind.The fossils were uncovered in a deep cave near the world renowned archaeological sites of Sterkfontein and Swartkrans.

So, to make it easier, this is what you need to know about H. naledi in nine fast facts:

1. H. naledi was initially discovered in 2013 in the Dinaledi Chamber at the Cradle of Humankind World Heritage Site in Maropeng in Gauteng, South Africa.

2. H. naledi was named after the Rising Star cave. Naledi means “star” in Sesotho language.

3. H. naledi is a newly discovered species possessing a mixture of physical primitive and human-like characteristics indicating it could use tools and walk upright but also climbed and had a brain size associated to earlier hominin.

4. The average H. naledi had a small brain, weighed approximately 45 kilograms, was 1.5 metres in height, and – if it were female – would need to shop for the smallest shoes in the adult section.

5. To date, roughly 1,550 numbered fossil elements were found and are believed to represent at least 15 individuals, making it the single largest fossil hominin find yet made in Africa.

6. The location and nature of the find is significant because – after testing other theories – it appears that H. naledi intentionally deposited its dead in the remote chamber, the sort of behaviour previously thought to be limited to humans.

7. The expedition team said they encountered some of the most difficult and dangerous conditions ever in the search for human origins.

8. The entrance to the cave was so small a call had to be put out on social media for experienced scientists small enough to fit into the 18-centimetre opening. Six female “underground astronauts” were chosen from a global pool of candidates.

9. Interested parties could and still can follow the conversation and discoveries online using the hashtage #NalediFossils.

Source – Africa News Agency

Get 25% off your ticket to the Maropeng Visitor Centre to see the historic Naledi Fossils from 11 September 2015 to 11 October 2015. Book your ticket online here

Twitter humor as always: The discovery has also inspired the trending hashtag #WhatTheyFoundInMaropeng, with humourous results see below






National Book Week 2015 launches


South Africa’s 6 years running and most successful national reading campaign, National Book Week, will be celebrated across the country from the 7th – 13th September 2015

At Emoyeni Conference Centre in Parktown, Deputy Minister of Arts and Culture Rejoice Mabudafhasi launched National Book Week and the NBW Tour Bus ahead of its one week tour.

What can YOU do during National Book Week?

• Participate in the programme in your province
• Visit your local Bargain Books or Exclusive Books stores and participate in the #BUYABOOK campaign.
• Donate books – to organizations working with women, children, youth, and the disabled.
• Corporates are encouraged to #BUYABOOK or two
• Create your own activities and let the NBW team know about it.
• Promote NBW on your social media platforms.
• Communities, churches, social groups, schools and libraries and anyone with an interest in promoting reading, are encouraged to participate in the campaign to bring awareness of the joy and value of reading books.

REMEMBER there’s a Special Offer on books which starts during National Book Week on Monday, 7 September. You can buy selected titles by local authors for just R20 a book. Then please donate it to someone who doesn’t have one. The aim is to get the nation reading. Exclusive Books and Bargain Books are participating stores countrywide.

Click below to watch the full interview at SABC2 Morning LiveDeputy Minister of Arts and Culture Rejoice Mabudafhasi and CEO of the South African Book Development Council Elitha van der Sandt.

To find out more about programmes around the country, connect with NBW on social media for regular updates.