8 Useful Social Media Marketing Apps

Modern marketing is progressing, coinciding with the mobile app revolution.  Useful marketing software is becoming increasingly available in the form of mobile apps, making tools and data readily available and easily accessible. These apps are enabling marketers to upload blog posts, track campaign metrics, allowing marketers to access information quickly and conveniently.Below is a list of the best apps available for the digital marketer.  These apps are useful, both to keep up-to-date personally, but also to manage your company’s social network activity.

  • Hootsuite

This social media app allows you to post, observe and evaluate your social media sites. It allows for instantaneous and convenient access to all social media platforms. Additionally it provides the analytics to aid in increasing your following and traffic.

  • Buffer

This is another social media management app which allows you to manage and monitor your focal social media accounts. You can directly schedule content for your Twitter, LinkedIn and Facebook accounts and evaluate statistics on the performance and reach of your posts.  Moreover, you can establish your own update schedule for each of your accounts, generate buffering patterns at different times during the week according to your target audience.

  • Nimble

This app has recently been voted as the top CRM platform. It is created to aid professionals in improving online relationships.  Nimble permits users to trace and engage with relationships built with target audiences. It simplifies digital communications by placing contact information, social media profiles of crucial connections and online discussions in one location.

  • WordPress

This is the most popular blogging tool at the moment for business and personal uses. It allows you to update your blog via your smartphone or tablet, manage user comments on the move, and upload and edit posts

  • Mashable

This app provides the user with the latest news regarding apps, technology, mobile information, social networking and common internet-related news. It alerts users to popular pieces and works read across smartphones and tablets, thus adjusting the content to the size of the device.  The articles have a simple, fresh layout and are easy to read and navigate. Mashable is an important app to have in order to keep up to date with the latest developments in your industry.

  • Quora

This is a useful platform for marketers seeking information from reliable sources.  Users can ask questions from those with knowledge on the subject and get real time answers. Essentially this app promotes users to aid each other through the exchange of information.

  • Quick Win Digital Marketing Lite

A useful app in that it affords the user with the answers to the top 100 digital marketing questions. Based on the works by the authors Annmarie Hanlon and Joanna Atkins, the app is divided into five sections:

  1. Digital Essentials, an introduction to digital marketing techniques and tools (Twitter, Facebook, LinkedIn, etc.) and how your business can use them
  2. Digital Toolbox, practical advice on how to accomplish specific things using digital applications
  3. Digital Marketing, how you can use digital marketing techniques and tools to promote your business/products/services
  4. Branding Online, a critical topic for all businesses of all sizes
  5. Managing, Measuring and Money Making online, where it all comes together.
  • Google Drive 

Most digital marketing agencies use Google Drive instead of DropBox.  Similar to DropBox, it allows the user to sync Google Drive with your phone enabling you to efficiently share documents with colleagues.  The app gives you access to all your files on any digital device. Moreover, it allows you to invite others to view, comment on or edit any of your stored files.


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